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| *Expected number including concurrent shows. |
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IST is Japan's largest expo featuring all kinds of information security related products and services. 1,416 companies, including concurrent shows from all over the world, exhibited in 2009. This remarkable number of exhibitors, has made IST the best venue for industry professionals to develop business relationships. In 2010, IST will expand to accommodate 1.500* expected exhibitors. Exhibit at IST, and take advantage of this unparalleled business expansion opportunity.
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| *Expected number including concurrent shows. |
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The exhibition floor was filled with excitement and energy, as managers representing, risk/security management, information systems, corporate planning, audit and legal affairs regard IST as a "must-attend" exhibition. It is a good place to consider and compare products/services, conduct business discussions and finalise purchasing agreements. IST welcomed 113,824 visitors, including concurrent shows, in 2009 and 115,000* visitors are expected to attend in 2010. Meet these qualified users and maximise your business potential in Japan!
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♦ We consistently count visitor registration numbers clearly and stringently and,
without deception, continue to release the real numbers.
Fundamental Philosophy of the Totalled Visitor Numbers |
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The number of visitors will be stated honestly and will not be inflated. This is our duty to exhibitors. |
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The inflation of visitor numbers is a misrepresentation of the contents of the exhibition and fraudulent to the exhibitors. |
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The number of visitors and also the counting method will be stringently announced in writing shortly after the exhibition. |
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| Three Major Principles of the Counting Method |
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Only those who visit the exhibition and complete registration on-site are counted. |
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Once registered, a visitor is counted only once, no matter how many times and days they enter the exhibition. |
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Counting the visitors each time they pass through the entrance is regarded as an actual inflation of the figures, therefore, this counting method is prohibited. |
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Since many visitors with the authority to purchase or the ability to strongly influence a purchasing decision come to IST to consider and compare products, IST is the best place to conduct business discussions face to face and achieve significant sales results. |
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| Success of exhibitors (Extracted) |
Many exhibitors expressed satisfaction with IST |
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| TRUSTVIEW INC. (TAIWAN)
We had productive discussions with 20 clients, who made appointments in advance and expect US$1 million in sales. IST is the best place to meet many of Japan's leading manufacturers, new users and potential new sales agencies. |
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G DATA SOFTWARE AG (GERMANY)
We exhibited in IST to announce our new products. In order to promote the new products even more effectively, we made 40 appointments with our existing and new clients in advance. As a result, we received many inquires and expect US$400,000 in sales. |
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| NSFOCUS INFORMATION TECHNOLOGY CO., LTD. (CHINA)
This was our first participation in IST in order to enter Japan's market. We were impressed by the quality and quantity of the visitors. We had so many visitors that we ran out of copies of our brochures on the second day. We met 10 potential local distributors and plan to sign an agency agreement with three of them soon. |
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FASOO.COM (KOREA)
We were able to have concrete, productive on-site meetings by sending direct mailings and making appointments with clients in advance.As a result, we expect to achieve US$700,000 in sales. |
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| Visitor comments (Extracted) |
The industry's top companies come to find your solutions |
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THE TOKYO ELECTRIC POWER COMPANY, INC.
General Affairs Dept., Information Systems Group
We plan to introduce an anti-virus software and USB with security software for US$200,000. It was a good opportunity to receive detailed offers from exhibitors we didn't know. |
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NIKON CORP.
Systems Div., Systems Planning Dept.
We plan to purchase some security solutions, including a product which prevents unauthorized access for US $80,000. Since we made appointments with three exhibitors in advance, a detailed proposal was provided by each exhibitor and it was easy to consider actual solution offers. |
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HITACHI LTD.
Information & Telecommunication Systems
We plan to introduce a document security product for US$100,000. Since each exhibitor's engineers with specific product knowledge gave us detailed explanations, it helped us compare products for our new system introduction. |
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MLIT(Ministry of Land, Infrastructure, Transport and Tourism)
Kanto Area Development Bureau
We made appointments with exhibitors in advance, who had products to solve our problem. We are going to introduce an anti-spam software for US$120,000. |
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| Copyright © by Reed Exhibitions Japan Ltd. All rights reserved. |
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